Google-Sponsored Seminars

Did you miss this event last time!?

Back by Popular Demand!
Here is your chance to attend this dynamic workshop that received rave reviews and requests for more!

Sign up for the repeat Google morning session only, or stay all day!
Lunch on your own

Seminars will be presented by the Cecil County Chamber of Commerce in partnership with Google 360 Business Success. 
**Bring your laptop or tablet

Session 1- Local Marketing Power
How to get highly targeted traffic from Google

• Learn how to get more positive reviews on your Google listing
• Discover how to select the best categories on your Google listing that will help bring you qualified leads
• Uncover the exact steps it takes to get the coveted "3-pack" Google listing
• Understand if Google is penalizing your website and how to fix it
• Discover how to put search engine optimization (SEO) to work on your website so you can get massive amounts of free, targeted traffic
• Learn how to use Google Analytics to convert more website visitors into paying customers
• How to use online advertising to get new customers
• Walk away with proven, profitable marketing strategies you can implement immediately to get new customers, get customers to return more often, and spend more when you do.
• Get your business verified on Google maps
• Correct any errors on your Google listing

Session 2
Direct Marketing Secrets for Local Businesses

• How to Avoid Wasting Money on Advertising that's Doomed to Fail
• The 10 Commandments of Highly-Profitable Local Business Marketing
• How to Develop a USP for Your Business (and Why It's So Critical)
• 3 Essential Criteria for Choosing The Right Target Market
• How to Develop a Profile of your Ideal Customer
• 4 Superior Strategies for Reaching the People Most Likely to Buy from You
• How to Use the "Marketing Triangle" To Predict the Success of a Marketing Campaign

• How to create a Facebook advertising strategy for attracting leads that will actually convert to BUYERS.
• How to leverage Facebook?s data to find your ideal target market so you can avoid wasting your money on people who aren't interested... 
• Proven offers you can use that will give you the ability to acquire customers on autopilot? 
• How to use "conversion pixels" to track every click and know if it's making you money?
• The exact bidding strategy to use that will maximize your leads while lowering your costs?
• How to use retargeting to get your hottest prospects to click your ad and return to your offers?
• What to NEVER do with Facebook advertising (WARNING: making this mistake could get you banned for life!)