Small Business Marketing on a Budget - Webinar Series

• Who is my target market?
• Where is my target market?
• What tools are available to help my reach my target market?
• How can I craft my marketing message to showcase my brand?
• How can I think more logically about my business to reach new and existing customers with the right message?

Friday, June 2
Part 2 - How to Build Your Brand and Reach Your Target Market
How to create a brand that will speak to your audience and how to define and reach your target market.  We will discuss smart principles of marketing messaging and how they can apply to your business.  This workshop is perfect for business owners who want to put the right message in front of the right audience to build their customer base and convert more sales.
 

Friday, June 16
Part 3 - Creating a Strong Marketing Funnel and Leveraging Word-of-Mouth
How to build a marketing funnel for your business to make your marketing efforts more efficient and effective.  Plus, how to design your word-of-mouth marketing plan to create strength at the entry point of your pipeline.  This workshop will help you determine how to cultivate your leads, moving them from step-to-step of your pipeline for more sales and better customer retention.  It will help you become more efficient in your workflow and determine the marketing activities that are most worthwhile.  Lastly, it will show you how to be intentional in referral marketing and partnership marketing so you can bring new leads to your business.


Friday, June 30
Part 4 - Building Your Online Marketing Strategy
How to build a strong core of your online marketing plan before paying for ads.  Learn how to maximize your use of blogs, social media, and newsletters so that you are driving more traffic and converting more leads.  Plus, get tips and tricks for various social media and online marketing tools that can help you build a committed audience and more long-term sales.



More information on our presenter:
Melissa is a small business marketing consultant and international nonprofit event manager.  She has worked with clients all over the world and with brands ranging from the Olympic Winter Games, to local language immersion schools, to jewelry companies trying to build an international clientele.  Located in Seattle, Washington, and serving clients worldwide, Melissa wants to help you find ways to keep your business or nonprofit keep moving forward and growing.